Branding + Art Direction + Packaging
IQONIC, a probiotic vodka soda, combines sophistication and vitality, appealing to 21+ consumers seeking a modern, healthy, and stylish drink without compromising taste.
Combining "IQ" and "Iconic" creates a memorable brand that signifies a smart, distinguished, and innovative beverage.
The can design is sleek and modern with clean lines and a premium feel. Marketing visuals feature lively probiotic cultures and timeless vintage-style photos.
The messaging promotes IQONIC as the smart, flavorful way to drink, blending probiotics' health benefits with great taste.
Project Role
Completed as a solo project.
This project is in the process of being expanded for branding and art direction. It’s going to be IQONIC!
The typeface used for the logo Corela gives the brand a modern, sleek look with curves that mimic the shape of probiotics. The secondary type Montserrat it’s a reliable choice for pairing with bold type because of its versatility, readability, and timeless design. It enhances the visual appeal of text while ensuring clarity and clean look.
The color palette reflects freshness, health, and energy. With a pop of electric blues, energetic greens & oranges, bright pinks and relaxing cream to catch the eye and evoke the feeling of a refreshing drink.
Old Proposed Packaging Design
New Proposed Packaging Design
