Art Direction
The Welcome Home Festival in Kerrville, Texas, is an annual event celebrating community, music, and culture in the Texas Hill Country, bringing visitors and locals together through folk storytelling.
Welcome Home Fest unites folk music traditions, attracting new listeners and advancing the genre. We foster belonging, welcoming all to celebrate heritage, innovation, and inclusivity. It's where traditions thrive, new voices emerge, and everyone finds their place in the folk music community.
Project Credits
Miranda Allman: Research/Logo/Poster Design/Merchandise/Social media
Gabriel Victoriano: Research/Poster Design
Jared Munoz: Research
Nick Voss: Research
Shaping The Future
Of Folk Music.
Existing Trademark
"Welcome Home" was deemed flawless in its original form. For the loyal festival folks, the team opted for a combination of Sweet Sans regular and ED Piedmont Regular typeface, carefully selected for its resemblance to the existing mark. a breath of fresh air by introducing a guitar pick embellished with sun rays, symbolizing the festival's essence of music and outdoor revelry.
Proposed Primary Trademark
Proposed Secondary Trademark
